Monday, 23 September 2013

Make your business sociable

If you're not already using social media for your business, you have given your competitors the edge. The likes of Twitter and Facebook have been helping companies to increase brand awareness, attract new leads and engage with customers for almost 10 years now.

Don’t worry though it's never too late to get your business out there. However, Forrester Research analyst Nate Elliott claims that “nearly a decade into the era of social media, more social marketers are failing than succeeding." But why?

The reason is simple. Your business’ social media success doesn’t depend on the number of “Likes” or followers your page has. Those figures can easily be orchestrated and therefore don’t always act in line with your business aims.

What’s in it for your business?

As the use of mobile devices keeps on increasing, so do the hours spent on social networks. So why not build better brand image where most people can see and interact with you? Via social media, not only will you be able to promote your products and services, but you’ll also have a way of monitoring your company’s reputation. Interacting with your customers will give your company the human touch, every business needs.

Think first and take it slow

Before rushing into signing up for all existing social networks give it some time and think about what your goals are. Each platform is different, and they can serve your needs in different ways. 

TechRadar’s top tips for using social media to grow your business:

  • Take it slow. You don’t have to be everywhere.
  • Plan it. Come up with a strategy, set goals and determine your indicators of success.
  • Talk to your audience. Ask and answer questions. These conversations will be appreciated. 
  • Share relevant content. Find out what works best for your business.
  • Keep your audience interested, but don’t spam them with too many posts.
  • Be patient. The impact of social media won’t occur overnight. Building your online reputation will take time.
For more tips visit TechRadar and read the full article on what social media can do for your business.