Tuesday, 19 February 2013

20 billion app downloads in a year! and 1.4 Billion smartphones


Remember when we were happy enough with a phone that did exactly what the name suggested? Perhaps with a game of ‘snake’ every so often.

But since the iPhone and the rise of the touchscreen, there has been an ever increasing desire for new apps.
Apple App Store logo
Apple users downloaded 20 billion apps last year alone. That’s almost 3 apps for every person on this planet!

Last year had so many downloads that the figure represents about half of the 40 billion downloaded to iPhones, iPads and iPods since the App store was launched in 2008.

Last month alone saw a record 2 billion apps downloaded due to the launch of several new Apple devices just in time for Christmas sales.

Apple revealed that it had paid developers (who created around 775,000 worldwide) over £4.4 billion.

Last year among the top paid apps were Whatsapp Messenger at 69p, Draw Something at £1.99 and Angry Birds Space at 69p.

Olly Mann, tech expert and presenter on LBC 97.3 has stated that the app boom will continue in 2013. Adding that “Downloads in the Android, Amazon and Windows app stores will continue to grow too, so this isn’t solely Apple’s wheelhouse.”

Google Play app store for Android devices got to 25 billion downloads in September 2012.

This increasingly growing industry is a very lucrative one, and many are jumping at the opportunity. Especially now with the big release of Windows 8 devices.

Windows 8 Sells 20 million copies since November

Windows Store printscreenIn the ten weeks since its launch, Windows 8 has sold 60 million copies, announced Tami Reller, CFO of Microsoft’s Windows division, at the Consumer Electronics Show (CES 2013) in Las Vegas.

Mobility is taking over!

By the end of 2013, there will be 1.4 billion smartphones in use: 798 million of which will run Android, 294 million will run Apple’s iOS, and 45 million will run Windows Phone, according to a study by ABI Research. The worlds population is at 7 billion, meaning that there will be one phone for every five people.

Firebrand Training caught up with Business Group Director for GFK, Carl West at the CompTIA EMEA conference. GFK is a market research company who track what consumers are buying. He gave us some astonishing facts about mobility, watch the interview below.

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Video Transcript

My name is Carl West. I'm Business Group Director for GFK. We are a market research company. We operate in 115 countries around the world. Essentially what we do is we track what the consumer is buying, the channel pull rather than channel push.

Today I'm going to be talking about mobility. We've got a panel debate coming up with the CompTIA EMEA event. It's quite ironic really. Here I am talking about mobility, and then you look at this little pen here. On the end this is why mobility is so important now, and this illustrates it. This is a little touch thing on the end which works with your iPod, your iPad, your Samsung Galaxy tab. Just this little device here says why these media tablets and these ultra-mobile devices are becoming part and parcel of what we do.

We're going to be talking about that. We're going to be talking about the fact that smartphones are now becoming the defacto form factor in the UK. In December 2011, 24.9 million handsets, smartphone handsets have been sold over the past six years. That's an installed base, 24.9 million smartphones. Now you think about where smartphones came from in the space of the last two, three years, we've now got more smartphones in the market than we have the old feature phones. Actually these devices are, in most cases, more powerful than some of the computers we had five years ago.

So, mobility is really, really important right now. The other thing that we'll be talking about today are some bring-your-own devices. Now more and more of us are buying these consumerized devices. We take them into the workplace. We're using them. Our IT managers don't know we're using them. In fact, I do it. I bring my tablet into work, and I use it side by side with my work machine.

These managers, the IT managers, in these businesses have to learn how they work with these type of devices. The first thing all the IT managers will say, they'll say about security. They'll say about policy. They'll say about data privacy, all of those elements. But what we're trying to do and what we'll talk about in the mobility debate today is how as an organization it's a way of engaging with your customers again, and actually it's a way of engaging with your employees.

Cisco came out with some research. In 17 countries they did basically a questionnaire, and 89% of the executives said that their own staff already bring their own devices into work. So, if they're bringing these devices into work, why not embrace it and make it a perk of working for that organization rather than putting a brick wall up and saying, "No, we don't accept these devices."

Take the opportunity

Take the first steps in becoming an app developer with an MTA Mobile Development Fundamentals and MTA Gaming Development Fundamentals certification.  They can both can be gained together in just 4 days. They’ll help you be on your way to succeeding in advanced certification courses.

You can also take the MCSD: Windows Store Style Apps course where you’ll learn how to create Windows Store style apps using C#. The MCSD certification will prove your ability to design and develop beautiful, elegant apps that are alive with activity for the cloud. You can also learn to create Windows Store style apps using HTML5 on the MCSD: Windows Store Style Apps course. Both take just 9 days

About the Author:
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, IT training, , IT certification trends, project management, certification, careers advice and the IT industry itself. Sarah has 11 years of experience in the IT industry.